According to a recent study in the Journal of Consumer Research, the social consciousness of a brand leads consumers to believe products are of better quality. Thus, doing good can indeed translate into doing well.
Companies like Amazon use checkout donations to reduce cart abandonment and increase sales. Did you know buyers spend 26% more when this is an option?
In addition, retailers have 29% more deals when it comes to the power of giving back.
What’s more, by supporting non-profits, these smart brands have reduced customer churn rate by 67%.